"Good prose is like a window pane."
George Orwell, Why I Write, 1946
"Prose is bad when people stop to look at it."
T E Lawrence, Men In Print, 1940
"Effective scientific prose is accurate, clear, economical, fluent, and graceful."
Scientific Style and Format: the CBE Manual for Authors, Editors, and Publishers. 1994
"Learning to become a better writer happens in the same way that learning to become a better thinker does,
Lester Faigley, 1989